Part of the expanding PassProfessor catalog: This program is built — 982 original practice questions covering the full scope of a principles of marketing course, organized chapter by chapter — and it opens soon. Join the notify list and we will email you the day it launches.
This program is part of the expanding PassProfessor catalog — join the notify list and we’ll email you when enrollment opens.
PassProfessor’s Principles of Marketing program is a chapter-simulation program for students taking a principles of marketing course. You pick the course, then pick the textbook and edition your class uses, and the program builds chapter-based simulation exams optimized for that book’s chapter order — so the practice you do this week matches the chapter your instructor is teaching this week. The bank holds 982 original questions across 18 chapters plus in-depth sets on strategy and consumer insight and on product, price, and channels, plus applied and synthesis sets, covering creating customer value and engagement, marketing strategy and environment, marketing research, consumer and business buyer behavior, segmentation, targeting, and positioning, product and pricing decisions, channels and retailing, integrated marketing communications, digital and global marketing, and marketing ethics. There is no licensing exam at the end of a principles of marketing course — there is your instructor’s exam, chapter by chapter — and this program is built to rehearse exactly that.
PassProfessor’s Principles of Marketing program is a chapter-simulation program for the undergraduate principles of marketing course: 982 original practice questions across 18 chapters plus in-depth, applied, and synthesis sets, organized by textbook and edition so chapter drills and timed simulation exams match the chapter your instructor is teaching. It rehearses your instructor’s chapter tests and finals — there is no licensing exam for a college course — with results reported by chapter.
What this program is — and what it is not
It is a simulation of your course, not a licensing product. Licensing-exam prep rehearses one fixed, official exam. A college course works differently: your instructor chooses the textbook, sets the chapter order, and writes the exams. This program is designed around that reality. The textbook-and-edition selector aligns the simulations to the chapter sequence of the book your course actually uses, and chapter drills let you practice one chapter at a time, at the point in the semester when you need it.
It is not published, sponsored, or endorsed by any textbook publisher or author. PassProfessor is an independent study provider. The program is never branded or titled under a textbook’s name, and nothing in it reproduces textbook text, textbook figures, or a publisher’s test bank. Selecting your textbook only tells the program which chapter order to organize your practice around.
Every question is original. The bank was built from the published structure of a principles of marketing course — the standard chapter sequence and topic scope the discipline itself uses — and every stem, scenario, and answer option was written from scratch and checked against verified disciplinary facts. Sources supplied facts and course structure only; the questions are ours.
What’s included
982 questions, organized the way your course is organized. The bank follows a 18-chapter structure that mirrors the standard principles of marketing course, from creating customer value and engagement through global marketing, ethics, and social responsibility, plus in-depth sets on strategy and consumer insight and on product, price, and channels, plus applied and synthesis sets. The full chapter-by-chapter breakdown is in the coverage table below.
Chapter drills. Practice a single chapter — only that chapter — until the misses stop repeating. Finished the segmentation lectures? Drill that chapter until the STP sequence feels automatic. Pricing test in ten days? Work the two pricing chapters in sequence, the way your course presents them.
Chapter-based simulation exams. When a chapter test or a unit exam approaches, sit a timed simulation built from the chapters it covers, in the proportions your selected textbook’s organization suggests. Simulations draw questions you have not seen first, so a second or third run at the same chapter is a fresh test, not a memory exercise.
A textbook-and-edition selector. Different textbooks divide the same material into chapters differently — one book’s single chapter is another book’s two. When you select the textbook and edition your course uses, the program maps its bank onto that book’s chapter organization, so the chapter number in your practice means the same chapter in your syllabus.
Results broken down by chapter and topic. Your practice results report by chapter, so a weak area — say, pricing decisions, or channel management — shows up in your data while there is still time to fix it, not for the first time on a graded exam.
A note on editions and course versions. Instructors adopt different textbooks and different editions of the same textbook, and departments periodically revise the course itself. The bank’s organization follows the discipline’s standard chapter structure — the sequence the field itself teaches — and the selector maps that structure onto your edition’s numbering, so a chapter that your book splits in two, or merges into one, still lines up with the practice built for it. Where an instructor reorders chapters, chapter drills can be assembled in your course’s order; the practice follows the syllabus, not the other way around.
The course at a glance
Principles of Marketing has no single official exam, so there is no official exam-facts table to publish — your instructor’s syllabus is the authority for your course’s test dates, formats, and grading. What is standard is the scope of the discipline itself, summarized here as course background. For the full picture of what a principles of marketing course covers and how to study it, see our Principles of Marketing study guide.
| Undergraduate principles of marketing — the course this program simulates | |
|---|---|
| Course type | Undergraduate college course (the introductory marketing course in business programs; assumes introductory business or economics background where required locally) |
| Standard scope | Marketing — creating customer value and engagement; company and marketing strategy; analyzing the marketing environment; managing marketing information and research; consumer markets and buyer behavior; business markets and buyer behavior; segmentation, targeting, differentiation, and positioning; products, services, and brands; new product development and the product life cycle; pricing — understanding value, strategies, and decisions; marketing channels and supply chains; retailing and wholesaling; integrated marketing communications; advertising, public relations, and sales promotion; personal selling and sales management; digital, social media, and direct marketing; global marketing; ethics and social responsibility |
| How the course is assessed | Instructor-set chapter tests, unit exams, and a final — formats and weights vary by instructor and institution |
| This program’s bank | 982 original questions across 18 chapters + in-depth, applied, and synthesis sets |
| Program format | Chapter drills and chapter-based simulation exams, organized by your selected textbook/edition |
How the practice maps to the course
Every question in the bank carries the chapter it belongs to. Counts below are the bank itself, counted question by question from the delivered file — they sum to 982.
| Chapter | Practice questions |
|---|---|
| Marketing: Creating Customer Value and Engagement | 34 |
| Company and Marketing Strategy | 34 |
| Analyzing the Marketing Environment | 34 |
| Managing Marketing Information and Research | 34 |
| Consumer Markets and Buyer Behavior | 34 |
| Business Markets and Buyer Behavior | 34 |
| Segmentation, Targeting, Differentiation, and Positioning | 34 |
| Products, Services, and Brands | 34 |
| New Product Development and Product Life Cycle | 32 |
| Pricing: Understanding and Capturing Customer Value | 32 |
| Pricing Strategies and Decisions | 31 |
| Marketing Channels and Supply Chain Management | 34 |
| Retailing and Wholesaling | 33 |
| Integrated Marketing Communications | 34 |
| Advertising, Public Relations, and Sales Promotion | 33 |
| Personal Selling and Sales Management | 34 |
| Digital, Social Media, and Direct Marketing | 33 |
| Global Marketing, Ethics, and Social Responsibility | 33 |
| Strategy and Consumer Insight in Depth | 100 |
| Product, Price, and Channels in Depth | 99 |
| Applied Analysis | 98 |
| Synthesis and Integration | 84 |
| Total | 982 |
The two in-depth layers (199 questions) deserve a note: marketing examinations — especially cumulative ones — are written as mix problems, where a pricing decision depends on a position chosen three chapters earlier. The bank’s depth weight sits exactly there, on the combinations, not on any single P.
How to use it
- Join the notify list today. When the program opens, set up your course first: select Principles of Marketing, then select the textbook and edition your syllabus names.
- Drill the chapter you are in. After each lecture block, drill that chapter while the material is current. Short, chapter-matched practice beats a single long session the night before the test.
- Watch your chapter breakdown. Your results show which chapters are costing you. Return to the weakest chapter’s drill before moving on — marketing builds on itself through the marketing mix — the strategy chapters frame every product, price, channel, and promotion decision that follows.
- Simulate before each graded test. In the days before a chapter test or unit exam, sit a timed simulation over exactly the chapters it covers. Practice the pacing and the question style, not just the facts.
- Use the integrated set before midterms and finals. The cross-chapter questions combine chapters the way cumulative exams do. They are the closest rehearsal for a final that reaches back to the start of the term.
Frequently asked questions
Is this a licensing exam prep program? No. Marketing is a college course, not a licensed credential, and there is no official exam to prepare for. This is a chapter-simulation program: it rehearses the tests your own instructor gives, chapter by chapter, using original questions built to the standard scope of the undergraduate course.
How many practice questions are in the Principles of Marketing program? 982 questions. They are organized into 18 chapters — from Creating Customer Value and Engagement through global marketing and ethics — plus in-depth sets on strategy and consumer insight and on product, price, and channels, an applied-analysis set, and a synthesis set. The chapter-by-chapter counts are published in the coverage table on this page and were counted directly from the question bank.
How does the textbook selector work? When the program opens, you first pick your course — Principles of Marketing — and then pick the textbook and edition your class uses. That selection tells the program how to organize the simulations: the bank is mapped onto your book’s chapter order, so chapter drills and simulation exams line up with the chapters as your syllabus presents them.
Is this program affiliated with my textbook’s publisher or author? No. PassProfessor is an independent study provider. The program is not published, sponsored, or endorsed by any textbook publisher or author, it is not branded under any textbook’s name, and it contains no textbook text and no publisher test-bank material. Your textbook selection is used only to organize your practice by chapter.
Where did the questions come from? They were written from scratch for this program. The bank was built from the published structure of the undergraduate marketing course — its standard chapter sequence and topic scope — and each question was checked against verified facts of the discipline and passed through the college build lane’s quality control before delivery. No question is copied or adapted from a textbook, a test bank, or another provider.
What topics does the program cover? The standard scope of principles of marketing: customer value and strategy; the marketing environment; research; consumer and business buyer behavior; segmentation, targeting, and positioning; products, services, and brands; new products and life cycles; pricing; channels and retailing; integrated communications, advertising, promotion, and selling; digital and global marketing; and ethics.
Can I practice just one chapter? Yes — that is the core of the design. Chapter drills draw only from the chapter you select, and simulation exams can be built over any set of chapters, so your practice can match a single chapter test, a multi-chapter unit exam, or a cumulative final.
Does the program include case-style questions? Yes — the applied-analysis and synthesis sets are built as situated cases: a described market, brand, or channel situation whose facts must be read through the course’s frameworks. That is the form marketing examinations, and marketing work, actually take.
Will this match my instructor’s exam exactly? No honest program can promise that — your instructor writes your exams, chooses the emphasis, and sets the format. What this program matches is the chapter organization and subject scope of your course, organized the way your textbook presents it.
When can I start using the Principles of Marketing program? Soon — the 982-question bank is complete and quality-checked, and the program is in final preparation. Join the notify list on this page and we will email you the day it opens.
Disclaimer
PassProfessor is an independent exam-preparation and study provider, based in Salt Lake City, UT and operating entirely online. This program is study preparation only: it is not affiliated with, endorsed by, or sponsored by any textbook publisher, textbook author, college, university, or instructor, and it reproduces no textbook content. Practice questions are original, written to the published structure and standard scope of a principles of marketing course; they are not questions from any instructor’s exam or any publisher’s test bank. Your course syllabus is the authority for your course’s schedule, formats, and grading.